Complaint against permanent exclusion of cultural policies in the analog and digital carriers

Artist and master sculptor Jan De Cock from Kuregem with his non-profit organization The Brussels Art_Institute filed a complaint with a civil action before the court against the deputy-chairmen of four media groups: the VRT Mediahuis, De Persgroep and Roularta Media Group.

De Cock complains include ‘a permanent exclusion from culture reporting in the analog and digital media via the respective news” and “deliberately misleading readers and viewers with advertising slogans that do not cover the cargo because of a monumental profit.


Kunstenaar en meester-beeldhouwer Jan De Cock uit Kuregem heeft met zijn vzw The Brussels Art_Institute een klacht met burgerlijke partijstelling ingediend bij het gerecht tegen de afgevaardigd-voorzitters van vier mediagroepen: de VRT, Mediahuis, De Persgroep en Roularta Media Groep.

De Cock beklaagt zich onder meer over ‘een permanente uitsluiting van cultuurverslaggeving in de analoge en digitale dragers via de respectievelijke nieuwsdiensten’ en ‘het doelbewust misleiden van lezers en kijkers met reclameslogans die de lading niet dekken omwille van een monumentaal winstbejag.’

VAV 2018 – How to HarS your web site

VAV 2019 – How to do your web site

General info

  • 1. First things first
  • The very first thing all of you need to do is select and reserve your own domain name. The most obvious choice will be: or, like, for example, the domain name that the Dutch artist Peter Bogers uses for his web site: But there many other options. There are many places where you can go online to choose and register your domain name. This is always done for a limited period of time, one or two years, sometimes more. At the end of this period, if you wish to continue the use of the domain name that you selected, you will have to renew the registration. Some examples of places where you can register a domain name are, Antagonist and Most of you will also need a hosting service, that is, a ‘home’ for your web site. The easiest will be to ‘rent’ the hosting (server space) together with your domain name. This is possible with the three previously mentioned companies, though easiest with Antagonist or Exsilia. Which, by the way, are far from being the only ones. There are many, many more. Unless you are looking for some very specific options (like hosting your own streaming video and/or audio, start up a web shop, et cetera), differences usually are marginal, both technical and price-wise.
  • 2. Next choice
  • The second important choice you have to make is whether to create and design the site yourself, or
    to make use of one of the many tools and content management systems (CMS) that are available (online, or as software that needs
    to be installed together with your site), either free or at a price.
  • If you decide to create and design the site yourself, you will need to know or learn – at least the basics of – web languages, like HTML, CSS, Javascript, PHP. The great advantage is that in doing so, in the
    end, of course you will have total control.
  • In our first session we learn(ed) how to make (very) basic web pages in HTML. An example can be found here here. To see what the HTML looks like, use your browser’s option to view the source code of a web page. A good place to start learning more about the basics of HTML/CSS web design are the online W3 Schools.

  • Exercise:
  • If you want to learn more about HTML and the CSS style sheets, try to make some more elaborate web pages, for example try to image what the homepage of your website should look like. If you have any specific questions about this, feel free to contact us by email. We can of also course look further into this together next time we meet.

  • When you design a site yourself, you will want to use software that allows you to create and preview web pages. One of the most popular and powerful ones is called Dreamweaver, which is part of Adobe’s CS package.
  • If you want to make use of one of the many ‘content management systems’ that are available, you will in most cases need to choose one among a certain number of templates that fix the form and looks of your site. From there one
    – and this can be a big advantage – you
    just need to ‘fill’ the templates with your content.
  • Some of these ‘content management systems’ are also available as online services. If you choose one of those, you will need to register for the service, and then can create your site online. In that case you will not need a web hosting service along with your domain name. You may just redirect visitors looking for your domain name to your online website. Some examples are WordPress, Tumblr, Berta (has been quite popular with VAV graduates in the past couple of years) and Squarespace.

  • Exercise:
  • In order to be able to decide whether or not to use one of these ‘online make your own web site’ services, the best thing to do is to try them! Just register online and take a little time to find out how it works, what you can do, and make some sample pages… You can of course always remove such pages later and/or end the account if you do not wish to use it. If you have any specific questions about your use of any of these services, we can look at these together the next time we meet.

  • 3. Embedding video and/or audio
  • * Video: easiest is to embed a YouTube or Vimeo clip in a webpage (copy/paste the necessary code).
    Similar for audio: embed a SoundCloud audio file in a webpage. YouTube, Vimeo, Soundcloud take care of the necessary conversion into
    different formats. You do not need to host the files yourself.
  • * Embedding video and/or audio that you host yourself is becoming a lot easier with HTML5, the new and very powerful (but not yet standard) version of HTML.
  • 5. Transferring your web site via ftp to your hosting server
  • Even though many web hosts will provide a browser interface permitting you to transfer files, the best option is to use special
    ftp software (like Transmit),
    or use Dreamweaver’s ftp function if you design your site in that program. As soon as you have registered your domain and found a suitable web hosting service, I will be able to help you with this in case you have questions about it, or run into problems using the ftp service of your host.

attention |əˈtɛnʃ(ə)n – aan·dacht (de) – Attention_seeking

1 the issue clearly needs further attention: observation, attentiveness, intentness, notice, concentration, heed, heedfulness, mindfulness, regard, scrutiny; contemplation, consideration, deliberation, thought, thinking, studying, investigation, action.
2 he was likely to attract the attention of a policeman: awareness, notice, observation, consciousness, heed, recognition, regard, scrutiny, surveillance, attentiveness; curiosity, inquisitiveness.
3 they failed to give adequate medical attention: care, treatment, therapy, ministration, succour, relief, support, aid, help, assistance, service.
4 the parson was effusive in his attentions: courtesy, civility, politeness, respect, gallantry, urbanity, deference; compliment, flattery, blandishment; overture, suggestion, approach, suit, pass, wooing, courting.
pay attention
an assortment of motivational tools is necessary to keep them in class and paying attention: listen, be attentive, attend, concentrate on, concentrate on hearing, give ear to, lend an ear to; hang on someone’s words.
aandacht (de)

bewuste, gerichte belangstelling
▲ betekenisverwante termen
hyperoniem: belangstelling
synoniem(en): gehoor
hyponiem(en): concentratie, exposure, extraversie, medeleven, toewijding
antoniem(en): afwezigheid
▲ context
iets in iemands aandacht aanbevelen
de aandacht afleiden van iem. of iets
ik dank u voor uw aandacht
slotzin van een toespraak of lezing
iets met gespannen aandacht volgen
met zeer grote aandacht
de aandacht gevangen houden
aan de aandacht ontsnappen
niet opgemerkt worden
met onverdeelde aandacht
de aandacht opeisen
alle aandacht richten op iets
aandacht schenken aan iem. of iets
een schreeuw om aandacht
de aandacht trekken
zijn aandacht versnipperen
de aandacht vestigen op iem. of iets
aandacht wijden aan iem. of iets
(in België) aandacht!

Attention seeking (also called drawing attention or garnering attention) is behaving in a way which is in pursuit of attention from others. Where such behaviour is excessive and inappropriate, the term is often used pejoratively in respect of children’s behaviour in front of peers, or negative domestic interactions. Enjoying the attention of others is socially acceptable in some situations.[1] In some instances, however, the need for attention can lead to difficulties and may highlight underlying ones. As a tactical device, it is used in combat, theatre (upstaging) and it is fundamental to marketing.


At first: Here are pages from and About Yariv: | | etc

Here about the workshop:

So in effect:

When you join the Y workshop and come up with some kind of result, a trailer, a teaser, a statement or announcement: leave it on some place on the web*. We (can) link to it.

If a video (posted on vimeo) send us the link, we (=you) embed it. Or (We)transfer it to y(at), including descriptions, links and keywords needed by Vimeo. (Vimeo automatically  Tweets it, Twitter automatically posts it to FaceBook, you Like it, and so on 😉 )


(to be continued)

Tools for Video and Social Media – annotated

Audio and Video


  1. Coda
    To connect to and change my websites, transfer files, write HTML code
  2. iMovie
    Since my best camera is an iPhone  (and since FCPro terribly slowed down and what the X is nobody knows) for simple in and out cuts, crossfades and titles in Video’s for the web, this does do the job, as in some cases the Vimeo app does do too.
  3. Keynote
    I never use it, though I still visit artist talks where proper Keynotes (Powerpoint) are shown…
  4. Vimeo
    I like it better than YouTube, (since I got confused with verifying accounts with Google). And they focus more on professional movies instead of incidental cat movies and so. And the give you good <<embed code>>.
  5. YouTube though still is fine too.
  6. MailChimp!
    The overall popular mailing list. OK, you can be a professional spammer now. It’s easy. Though: Think Twice.
  7. SoundCloud is for sound the what vimeo is for video.
    Still these kind of (free) services are competing and want to be like everybody else. Now SoundCloud wants to be Spotify, so keep an ear on what is happening. And they all want to be a social network.








  1. Twitter
    I use it as a one-way medium. Just to do announcements, more or less to replace an ‘official’ press announcement. I seldom use it to interact.
    A great advantage is the available ‘widget’ (look it up in settings) the generates easy code that you can copy and paste on you webpages. That way you can update easy enough from anywhere.
    I have used it almost anywhere: see for instance.
  2. LinkedIn
    Yes I have a page there too. And a more or less true curriculum.
  3. (Skype is just Skype I use it for the people who don’t have FaceTime)
  4. Instagram
    Yes, Instagram seems to be popular among visual artists. I have it to look at things, but this is a typical case that is depending on the circle that you (want to) belong to.
  5. Tumblr is a quick and dirty way to have a content managed blog. It hasn’t got all the controls WordPress has but that might be the advantage as well. If you like, posts are automatically mirrored to Twitter and FaceBook. I use it for and (who just takes a picture from a new print with his iPhone and it instantly is available on his webpage.
  6. (whatsapp is no publishing medium)
  7. FaceBook
    Well its love and hate.
    At first: it's free, and that means you are the product, they control you. Second: Attention is manipulated. And with a very very brief attention span, even among your 'friends'. The story of my friend Max Kisman is illustrative: He has a nice webshop where he sells good art: textile and print. For small budget he has Valentine Postcards. €7,50. Last Valentine Day he did post a special offer on FaceBook: This Week only €6,50, a real bargain. Over 400 friends liked that. Just none of them bought it. But OK.

    Next to your personal account – where you have to control the balance between personal and private life – it is nice and useful to have and Product/Art Page and for Events it is nice to use. And it is all very self explanatory.
    Anyhow I do. Once in a while. (though has no FaceBook…)
    And, by the way: FaceBook answers Periscope: Mentions:

  8. tsū
    New FaceBook competitor : Has to develop but the greatest advantage is: They pay you for quality contributions. Small amount, but the pricipal idea is OK.

  9. Pages
    Manages FaceBook Pages
  10. Meerkat
    Go Live Video! Like Twitters Periscope, and like the (upcoming) FaceBook Mentions, only for those who are ‘verified’…
  11. WordPress
    Well, this is a WordPress blog. Hosted on my ‘own’ site, And there will be a separate post on that.
  12. – 26
    Well, you will have to find out yourself. Quip and Slack are collaborative tools for getting a plan together. Flickr I never got the hang of it, but did do a nice post ten years ago…
    Kickstarting has a page on it’s own.

How to Create an Artist Resume

(google it to: go your own way, though this is a random first pick though (from 10 years ago?) a good handle: strike through and color are added by me)


Artist resume guide:

An artist resume is different from a regular employment/work resume. A resume is valuable for applying for a grant, residency, art gallery show, and more. It may also be attached to an art portfolio, and on your art website.
For artistic resumes, the most recent information under each heading should be stated first. The resume should be easily read, formatted, and printed on high quality paper.
Avoid making it complicated, and keep it simple and to the point.
What I have listed below is only a general guide for creating an artist resume. Please take a look at artist resume examples of others for exact formatting. It helps to have several formatted resumes depending on the purpose. (ie teaching jobs, gallery exhibition , etc.)

  1. How to Create a Resume for Artists – Guide
    – Name and Contact Info
    This is personal contact information. Write your full name at the top, in a large font. Under this include your postal address, email, phone number, fax, and artist website (if you have one).
    Format: Name, Address, Phone #, ,Fax, Email, Website
  2. Biography Information
    Include the year you were born (with city/country), and the city/country where you work and live.
  3. Education
    Provide a list of university degrees and related training courses. Also mention artist workshops, residencies, and the names of noteworthy artists and teachers you may have studied under.
    Suggested Format: Degree, Major, Year, School, City, Country, Year of
  4. Graduation
  5. Awards/ Honours/ Grants
    This is the space to put all special recognitions, art prizes, scholarships, art competitions, fellowships, and grants.
  6. Bibliography
    Indicate all places artwork has been published and mentioned by the media. Include magazine reviews and critiques, newspaper, radio, television, catalogues, and books that have reviewed or mentioned your art. If a popular online website writes about or reviews your art, reference this as well.
  7. Exhibitions
    Provide a list of art exhibitions. Divide this into separate headings if having a lot to list, such as Solo Shows, One Person Shows, and Group Shows. It leaves a better impression if including the word Selected in front of these phrases. (ie Selected Solo Exhibitions) If you are an emerging artist who has zero solo exhibitions, just use the heading Selected Shows.

Suggested Format: Venue, Location, Date

Create your own Website! Reference collections where artwork resides. Include subcategories (permanent, private, and corporate collections) if having much to list here as well. Get permission from private collectors before listing them.
Suggested Format: Name, Place

Professional Affiliations
Indicate all art professional organizations or groups you belong to, such as art clubs, art associations, artist advocacy groups, etc.

Related Professional Experience
Mention art teaching and other art related jobs. Also reference presentations, workshops, lectures, and technical experience.

As indicated already, please look at other artist resumes for preferred formatting. Search for artist resume templates or artist resume sample to find further help.
If applying to larger galleries, try to find resumes of other artists for that specific gallery.
Proofread your art resume before making a final typed copy and enlist the help of a qualified friend to go through it before making your final artist resume.
Besides creating a resume to present to a gallery, artists should have:

How to make an artist statement



Yariv Alterfin used a kind of visual logo to brand his activities.
The tuning fork looks like an Y and sounds like an A, to resemble his initials. So Y is a question A is and answer which is Yes, of course.

Do create good art, do draw attention.

This Syllabus has the intention to give you answers to some questions, but be aware those answers come should read as a new question of course.

And, not even to be humble, this is written by me, Peter Mertens, from a personal point of view and experience. (So far so good I did manage to draw some attention, though on a local level. My claim to fame, 25 years ago I was one of the initiators of park4dtv, which just last week was added in its entirety (~1500 hours of “Pure Image and Sound”) to the collection of the (local) Stedelijk Museum. I don’t think my own contributions are considered good art, most likely contributions to Park from Yariv are. So what I mean to say is being a cultural entrepreneur for 36 years now, I still am wondering how to find the proper balance between attention and art.

So there are more Questions than Answers thus, and probably some questions are answers.

In starting to write this over and over I started with: “before all, I have to say this”, than wanting to say something more important that had to go before that. Before before. So let’s start with where it ends:

Do create!
Create art! Good art.

Thankfully good art can’t be defined. And I you think you can, than it changes. Always change what you expect from it, and even change that.

But now.

The Mondriaan Fund is not ashamed to define good art practice:
“Whether the quality of the artist’s work (…) is relevant for the modern visual arts and whether the same can be expected from the development of the artist’s work. Important for the assessment of this is the relationship between the artistic principles of the artist and the way in which this is expressed in his work. Here, amongst other aspects, the following aspects can be analysed:

the substantive meaning of the concept, the imagination of the artist and the competence with the chosen techniques. Furthermore, it is analysed how the work and views of the applicant relate to the (historical and present day) context.”

So the advice is: don’t follow advice.


Your To Do List



  • Work
  • Create Good Art
  • Be Good. Be Curious.GET ATTENTION
  • Screen Shot 2016-02-02 at 12.16.00
  • marketing |ˈmɑːkɪtɪŋnoun [ mass noun ] the action or business of promoting and selling products or services, including market research and advertising. the Western arts of marketing and distribution. [ as modifier ] :  a marketing campaign.
  • Claim my own domain name on the web
  • Host my domain, think of content, style
  • Learn  Wordpress
  • Update
  • Print, Post. Connect.
  • Learn


By Mouth

  1. Meet People
  2. Call People
  3. Join a club
  4. Form a club yourself
  5. Get an Agent/Galery/Employer (*)
    ** legal advice **
  6. Get a Price

Art Amsterdam, Kunstrai, W139, SMBA, SM, FOAM, Appel, Galeries: PAKT, Fons Welters, MediaMatic, Arti, DO IT YOURSELF

By Print Handout/By Mail

  1. Card
  2. Flyer
  3. Sticker
  4. Poster FlyerAlarm, Rob Stolk, KeesMaas, JoosMooiDrukwerk


By Digital Media

  1. Webpage (get the course by Harold Schellinx!)
  2. Blog
  3. Social Media
    FaceBook Page
    FaceBook Event
  4. Twitter
  5. Instagram
  6. YouTube, Vimeo, Soundcloud
  7. Mailman